Ascend Leadership & Development

Why Meta Performance Coaching?

Meta Performance Coaching isn’t just about achieving goals—it’s about unlocking your full potential as a leader, driving transformation, and creating lasting impact. Grounded in real-world leadership experience, our coaching goes beyond surface-level strategies to cultivate resilience, clarity, and purpose.

  • Coaching drives real results—leaders experience a 70% increase in individual performance*, while companies see an 88% productivity boost when coaching is paired with training**. Meta Performance Coaching helps you unlock the level beyond high-performance.

    *ICF

    **Public Personnel Management

  • Leadership is about more than just skill—it’s about adaptability, self-mastery, and presence. Organizations that invest in coaching see a 48% improvement in overall performance* by equipping leaders with the confidence and clarity to navigate high-pressure environments.

    *ICF

  • The best leaders don’t just execute—they inspire. Coaching drives a 50% increase in team performance*, fostering collaboration, trust, and a culture of ownership that fuels sustainable success.

    *ICF

  • Master the ability to make bold, values-driven decisions that align with your personal and organizational mission.

  • Empower individuals within your organization- starting with you- to take responsibility, embrace growth, and pursue excellence.

  • Item descripTrue success isn’t just about professional achievements—it’s about discovering fulfillment and making a lasting difference in your life, organization, and community. 80% of people fail at behavior change without structured support*. Meta Performance Coaching provides the framework for breakthrough transformation—both professionally and personally.

    *The Neuroscience of Goals and Behavioral Change, 2018

About
Your Coach

David Shrum is the founder of Ascend Leadership & Development, and is dedicated to helping individuals go beyond high performance and achieve true transformation. With over a decade of experience in emergency medical services—including roles as Director of Operations, Paramedic, Firefighter, and Registered Nurse—David understands the demands of high-stakes leadership and the power of resilience, clarity, and decisive action.

At Ascend, he partners with executives and leaders who are ready to move beyond limitations, align with their purpose, and create lasting impact. His coaching isn’t just about improving performance—it’s about unlocking who you are meant to be as a leader.